Successful businesses know that it is crucial to obtain valid email addresses if they want to broaden their networks, reach consumers who will boost their business forward, and increase their chances of converting leads. Email verification helps them do this. But what is email verification, and how can it help your business achieve those goals?

Email Verification

Building a contact or a subscriber list is vital for effective marketing and engagement. Whenever you subscribe to something, you get a message which contains a link asking you to verify your email address. Almost all websites nowadays request you to confirm your subscription; otherwise, you can’t complete your registration. It is the verification your business needs if you’re conducting email marketing campaigns, or if you depend on subscribers to support your blog, or even if you’re branding your company. But building a contact list is not the only advantage of email verification. Email verification also helps you ensure that your contact list is accurate and error-free, that the email addresses you have are active, and that they belong to customers you want to reach. It also ensures that your emails are not flagged as spam, that your sender score is reduced, or that your IP address is blocked and added to a blacklist.  

The Benefits of Email Verification

There are approximately 155 million email scams launched every day, and spam filters can’t catch every single one of them. Most of those email scams are phishing exploits. Email verification protects you from such malicious attachments and exploits by checking out the authenticity of senders. Most of the domains and email addresses used by hackers are stolen from inactive accounts or were recently created.  A lousy sender score affects how IP blockers and spam filters evaluate your address. Sender scores can be rated from zero to a hundred by analyzing your reputation and reliability, partly by hard bounce rates.

One of the main reasons for a sender score to be reduced is the number of hard bounces your outgoing email receives. Hard bounces are caused by emails instantly returned as undeliverable because the recipient’s address is nonexistent or the email account has been closed by the previous user. This can happen either because of a typo or due to an intentional misdirection.  

According to recent research done by the Content Marketing Institute, more than 80% of B2B marketers use email to keep their customer base up to date and conduct outreach. Email verification helps businesses refine their contact list so that they can segment leads according to where they are in the buying process. It provides them with actionable data that will filter out inactive subscribers and uninterested leads. The time saved can be spent better by closing than chasing cold leads. 

Take Away

Your contact list is the lifeline of your digital marketing campaigns. But this is not a one-time job. Your mailing list needs regular check-ups, and one of the best ways to do it is with email verification. Email verification can significantly benefit your business’ ability to land in your customers’ inbox, without ending up in the spam folder, by maintaining a healthy sender score reputation.