E-fundraising or online fundraising has become a very beneficial method of raising money for non-profits in the modern world. With that in mind, many would advise you to follow their own unique strategies that are supposed to be the best. 

However, we have found that most either talk about the same strategies that are inherently not as beneficial for non-profits as they should be. After much research, we realized that the best non-profit e-fundraising strategy is the one that incorporates as many tactics into one final, unique method. 

The Importance of Online Fundraising and a Great Strategy

Online fundraising is extremely beneficial because almost everyone has access to the Internet in some way. On top of that, the web connects all corners of the globe quickly and seamlessly. When you combine those two things, it becomes quite clear why e-fundraising is essential. No other form of fundraising can yield as many benefits because online fundraising has the most significant platform and reaches the most people. Plus, online fundraising will save you time, money, and resources, and it will provide you with better data and reporting, among other benefits. 

For those reasons, the best e-fundraising strategy should be based on incorporating as many techniques and methods for reaching a large audience. By maximizing your reach, your non-profit has the most potential for a significant number of donations and reaching that final goal. 

The Best Strategy for Non-Profit E-Fundraising

The best strategy for non-profit online fundraising is based on doing a couple of very important things:

• Find your exact target audience or the profile of your standard donor and decide how to target them. Only that way can your efforts yield the best results for the resources and time you spend.

• Establish explicit and realistic goals that you can achieve and measure.

• Create your unique story that will inspire your audience to donate. To do that, make sure the story is about the donor, not your organization. Donors don’t give money to support your organization, but to support what it stands for and what its values are.

• Ensure your online presence is excellent. Your website needs to be working great and able to attract people. That entails having specific landing pages that will support your campaign, easily viewable donate buttons, and an easy, convenient donating process. 

• Utilize the power of social media to promote your fundraising efforts. 

• Don’t forget to thank each donor for their donation. Also, ensure you are transparent with where the money is going. Donors will appreciate this, and they will be more like to encourage others to donate as well.

In addition to all of this, make sure your data collection efforts are top-notch, as your entire e-fundraising campaign will fall apart if they are not.  

Runner EDQ provides you with one of the best integrated data quality solutions that an organization like yours needs. We can ensure your entire strategy is supported in a way that ensures its complete success.