In the current marketplace, businesses need to have clear priorities if they wish to thrive. Some focus on perfecting their product, while others put great emphasis on improving their customer service. The ultimate goal of any business approach is to keep customers happy, so they’d continue trusting you with their business.

Still, many company leaders neglect the impact their employees can have on the wellbeing of the business. It’s much harder for an unhappy employee to keep up with a company’s customer service standards.

Keeping your employees engaged is a good practice of making sure they are happy to continue working for you. There are plenty of ways to improve employee engagement, and having the correct employee data is one of them. Let’s have a look at what employee engagement is and why it’s helpful to have accurate employee data:

What Is Employee Engagement?

Employee engagement can be defined as a positive work attitude characterized by energy for performing work, high level of satisfaction and emotional commitment to the company. Sounds great, doesn’t it? The only problem is that true employee engagement is a rare occurrence. Only 15% of employees worldwide and 32% of U.S. employees report being engaged in their jobs, according to Gallup research. That’s a worrying statistic, especially when we consider how much of an affect employee engagement has on the workplace.

Benefits of High Employee Engagement

Other than the customer happiness, high employee engagement can have other beneficial effects on the day-to-day functioning of your business. Once an employee is engaged and happy in their workplace, they become a more productive member of the collective. For example, Gallup also reports that highly engaged employees miss 70% fewer workdays, and are 30% more likely not to miss any work days because of poor health. Additionally, employees with high engagement are also 27% more likely to have excellent job performance. Employee engagement boosts company loyalty as well, as employees are more likely to stay at a company they’re happy with. So what can a CEO do to make his employees more pleased with their jobs?

The Value of Employee Contact Data

We usually hear about the value of having enterprise contact data quality as it relates to the bottom line of business. Using a solution like RunnerEDQ CLEAN_Data software integrations doesn’t only cut costs and increase efficiency. Providing such solutions is also one of the ways of improving employee engagement, especially where their data is concerned.

As a business owner, your employees are your responsibility, and keeping complete contact data of your employees is an integral part of your business operation. With correct data, you will find it much easier to communicate with employees, which allows you to make sure they get all the necessary documentation on time as well as make them more productive. By using better employee contact data, you’ll be able to engage your employees better, which also improves your overall company culture.

To make sure your employee engagement is on a high level, consider using Runner EDQ CLEAN_Employee solution that provides your business with enterprise quality data. As a result, you’ll enjoy increased employee productivity, as well as reduced costs of operating your business.